Thank you for your visit. Our business is helping clients sell their products and services more effectively and intelligently, whatever their issues may be. We do this through in-depth research: conversations with consumers, retailers, experts, and others in the marketplace.
We meld the insights from this research with our marketing expertise to arrive at answers that give clients clear strategic direction for moving forward. We use a variety of techniques in our research—focus groups, individual interviews, ethnographic observations in homes, stores, or the like, and telephone and on-line conversations, depending on the audience and the issues at hand.
We are a boutique consulting firm founded by Scott Hayward PhD and spearheaded by Annie Hillinger. Our small scale gives us unusual freedom, flexibility and focus in our work, resulting in exceptional quality and value for those who choose to work with us—in attention, investigative craftsmanship, insight, creativity, energy, and precision of method.